GM announces new digital consumer app, navigates steps following a collision

GM has introduced a new digital tool called GM Collision Assistance to support drivers after a car accident. This tool alleviates stress and confusion by guiding users through the post-collision process. It provides information on certified repair shops, helps document the incident, and offers a downloadable report for insurance purposes. By streamlining the process and empowering drivers with information, GM hopes to improve the overall experience for consumers following a collision.

The tool is designed to address common pain points experienced by drivers after an accident, such as uncertainty about the next steps, difficulty finding a reliable repair shop, and the overwhelming task of documenting the incident. By providing clear guidance and resources, GM aims to reduce stress and frustration for drivers.

GM’s Collision Assistance tool is beneficial for consumers and certified repair shops. By providing data on shop views and appointment follow-through, GM enables shops to better understand customer behavior and optimize their services. This data-driven approach can help shops improve their marketing efforts and attract more customers.

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