Over half of Canadian Millennials and Gen Zers surveyed say their next vehicle will be electric

Volvo Car Canada’s recent survey reveals a growing interest in electrified vehicles, particularly among younger generations. Millennials and Gen Z are significantly more likely to consider plug-in hybrid electric vehicles (PHEVs) for their next purchase, driven by environmental concerns and rising fuel costs. However, older generations remain more hesitant to adopt electric vehicles, often citing range anxiety and a preference for traditional negotiation-based purchasing.

To address these concerns, Volvo Car Canada is taking several steps. They are introducing more affordable electric vehicle options like the Volvo EX30. Additionally, they have implemented a “One Price Promise” for all their fully electric vehicles, offering a transparent and hassle-free purchasing experience. By providing innovative solutions and addressing consumer preferences, Volvo aims to accelerate the adoption of electric vehicles in the Canadian market.

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