Instagram Reigns Supreme: Insights from CmySkills Social Media Survey

Social media platforms play a pivotal role in how individuals connect, share, and consume content. To identify the most preferred social media platform among our followers, conducted a survey with our extensive community of over 600,000 social media followers. We asked: “Which social platform is your #1choice for finding information and interesting topics to follow ?” Here are the results, our analysis, and recommendations based on the findings.

Survey Results

– Instagram: 78%

– TikTok: 11%

– Facebook: 9%

– LinkedIn: 2%

Analyzing the Dat

Dominance of Instagram

An overwhelming 78% of respondents identified Instagram as their number one social platform. This preference highlights Instagram’s strong appeal, likely due to its visually-driven content, user-friendly interface, and robust engagement features such as Stories, Reels, and IGTV.

Rising Popularity of TikTok

TikTok garnered 11% of the votes, indicating its growing influence as a social platform. Known for its short, engaging videos and viral trends, TikTok has captured the attention of younger audiences and continues to expand its user base.

Steady Use of Facebook

Facebook received 9% of the votes, showing that while it remains relevant, it is not the top choice for most respondents. Facebook’s broad user base and diverse content options still make it a significant player, albeit less favored compared to Instagram and TikTok.

Minimal Preference for LinkedIn

With only 2% of respondents favoring LinkedIn, it’s clear that this platform is not the primary choice for our followers. LinkedIn’s professional focus may not align with the personal and entertainment-driven preferences of the majority of our community.

Key Takeaways

1. Instagram’s Strong Appeal

   – The high preference for Instagram underscores its dominance in visual content and engagement tools. Its ability to cater to both personal and professional content makes it a versatile and attractive platform.

2. TikTok’s Growing Influence

   – The notable share for TikTok reflects its rising popularity, especially among younger demographics. Its unique content format and viral potential offer significant opportunities for engagement.

3. LinkedIn’s Niche Focus

   – The minimal preference for LinkedIn suggests that its professional networking focus may not align with the broader interests of our followers, who may prioritize entertainment and personal connections.

4. Facebook’s Continued Relevance

   – Despite being less favored, Facebook’s steady use indicates its continued importance as a social platform, especially for connecting with a broader audience and sharing diverse content types.


The survey results clearly demonstrate Instagram’s dominance as the preferred social platform among our followers, with TikTok also emerging as a significant player. LinkedIn and Facebook, while important, do not hold the same level of preference within our community.


1. Prioritize Instagram for Content and Engagement

   – Given Instagram’s dominance, focus on creating visually appealing and engaging content for this platform. Utilize features like Stories, Reels, and IGTV to connect with your audience and drive engagement.

2. Leverage TikTok for Trend-Driven Content

   – Capitalize on TikTok’s growing influence by creating short, engaging videos that align with current trends. This platform offers the potential for viral content and can help reach a younger, dynamic audience.

3. Maintain a Presence on Facebook

   – While not the top choice, Facebook remains important for reaching a broad audience. Continue to share diverse content and leverage Facebook’s groups and events features to engage with your community.

4. Utilize LinkedIn for Professional Networking

   – Although LinkedIn is not the primary platform for most respondents, it remains valuable for professional networking and industry-related content. Use LinkedIn to share thought leadership and connect with industry professionals.

At, we are dedicated to understanding the preferences and behaviors of our community. These insights help us tailor our content strategies and better engage with our audience. Stay tuned for more surveys and updates as we continue to explore the trends shaping the social media landscape.

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For those interested in staying updated with trends in the automotive repair industry, make sure to follow us on Instagram @CmySkills.   For more insights into the automotive repair industry, stay tuned to our blog at, join the conversation on our Facebook Auto Technician forum and follow us on our rapidly growing groups on Instagram, TikTok and LinkedIn

If you found this blog post insightful, don’t forget to share it with your network. 

Thank you for being a part of our community

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