Platforms Technicians Use to Stay Informed on Vehicle Repair Trends

Overview:

In the automotive repair industry, staying up-to-date with the latest trends, techniques, and opportunities is crucial for technicians looking to maintain and improve their skills. To understand where technicians are getting their information, CmySkills surveyed over 490,000 Instagram followers with the question: “As a technician, what platforms do you use to get information about current trends, topics, videos, and opportunities in vehicle repair?” The results provide valuable insight into the most popular platforms among technicians for staying informed.

Survey Results:

– Instagram: 65%  

– TikTok: 24%  

– Facebook: 4%  

– Industry Newsletters: 7%

Summary of Results:

The survey results show that Instagram is by far the most popular platform among technicians, with 65% using it to stay informed. TikTok follows with 24%, demonstrating its growing influence in the automotive repair community. Meanwhile, 4% of respondents use Facebook, and 7% rely on industry newsletters for more formal and structured information.

Key Takeaways:

1. Instagram’s Dominance: With 65% of technicians using Instagram, it is clear that visual content, quick updates, and community engagement are key factors in how technicians consume information. The platform’s widespread use for videos, images, and short-form content makes it a go-to source for technicians looking for tips, tutorials, and industry news.

2. TikTok’s Growing Influence: TikTok’s 24% share indicates its rapid rise as a tool for education and trends in vehicle repair. Short-form video content that is engaging and informative is clearly resonating with technicians, especially younger demographics.

3. Facebook’s Decline: The relatively low usage of Facebook (4%) shows that it has lost ground to more dynamic platforms like Instagram and TikTok. While it may still serve as a resource for some, it is no longer the go-to platform for most technicians.

4. Industry Newsletters: The7% reliance on industry newsletters indicates that while social platforms dominate, there is still a niche group of technicians seeking more in-depth, curated content delivered in a traditional format. These newsletters may provide more formal updates on regulations, industry developments, and new technologies.

Conclusions:

The overwhelming majority of technicians turn to visual platforms like Instagram and TikTok for their daily intake of trends, tips, and learning opportunities in vehicle repair. These platforms cater to the fast-paced nature of social media consumption, where technicians can quickly view a tutorial, check out the latest tools, or connect with others in the field. On the other hand, Facebook’s relevance in this context has significantly diminished, and while newsletters still play a role, they serve a much smaller audience compared to dynamic social media platforms.

Recommendations:

1. Focus on Instagram for Outreach: For anyone looking to reach technicians, Instagram should be the top priority. Whether you’re sharing job opportunities, promoting tools, or offering educational content, Instagram is the most effective platform for engagement in this industry.

2. Leverage TikTok for Short-Form Content: As TikTok continues to grow, it offers a unique opportunity to reach technicians with short, engaging, and easily digestible content. Brands and educators should consider using TikTok to create quick tutorials, highlight new trends, or showcase innovative repair techniques.

3. Adapt Facebook Strategy: While Facebook is not a primary resource for most technicians, it may still be useful for targeted outreach to a specific audience, such as older or more established professionals. However, focusing on other platforms will yield better results for broader engagement.

4. Continue Offering Newsletter Content: For those seeking to provide in-depth insights or detailed industry updates, newsletters should still be part of the strategy. Consider using them to complement the fast-paced content of social media by offering deeper dives into important trends or developments.

By focusing on the platforms that technicians are already using and adapting content to fit the style and pace of each, the automotive repair industry can better connect with its audience, ensuring that technicians have access to the latest and most relevant information in their field.

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For those interested in staying updated with trends in the automotive repair industry, make sure to follow us on Instagram @CmySkills.   For more insights into the automotive repair industry, stay tuned to our blog at CmySkills.com, join the conversation on our Facebook Auto Technician forum and follow us on our rapidly growing groups on Instagram, TikTok and LinkedIn

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