Where Do People Go First to Consume Content? Insights from CmySkills Survey

In today’s digital age, the ways people consume content are diverse and constantly evolving. To understand the current preferences of content consumption, CmySkills.com conducted a survey among our community of over 600,000 social media followers. We asked: “What is the first place you go to consume content?” Here are the results, our analysis, and recommendations based on the findings.

Survey Results

– Social Media: 61%

– Podcasts: 22%

– Streaming TV: 18%

Analyzing the Data

Dominance of Social Media

An overwhelming 61% of respondents indicated that social media is their primary source of content consumption. Platforms like Facebook, Instagram, Twitter, and TikTok have become the go-to places for news, entertainment, and educational content. This dominance reflects the convenience, variety, and immediacy that social media offers.

Growing Popularity of Podcasts

Podcasts are the first choice for 22% of respondents. This medium has seen a significant rise in popularity due to its accessibility and the ability to consume content on the go. Podcasts cater to a wide range of interests and provide in-depth discussions, making them a favored option for many.

Steady Use of Streaming TV

Streaming TV accounts for 18% of respondents’ first choice for content consumption. Services like Netflix, Hulu, and Amazon Prime offer extensive libraries of movies, series, and documentaries. While not as dominant as social media or podcasts, streaming TV remains a significant player in the content consumption landscape.

Key Takeaways

1.The Power of Social Media

   – The high percentage of people turning to social media first underscores its power as a content delivery platform. It offers immediacy and a broad range of content types, catering to various user preferences.

2. Podcasts as a Growing Medium

   – The significant share of podcasts indicates a shift towards more flexible and on-the-go content consumption. Podcasts are becoming a staple for those looking for deeper engagement with topics of interest.

3. Consistent Preference for Streaming TV

   – While not the top choice, streaming TV’s consistent usage highlights its role in providing longer-form content and immersive viewing experiences.


The survey results clearly show that social media is the dominant platform for content consumption among our followers, with podcasts and streaming TV also holding significant shares. This trend reflects the increasing preference for accessible, varied, and on-demand content.


1. Leverage Social Media for Content Distribution

   – Given the dominance of social media, content creators and businesses should prioritize these platforms for distributing their content. Engaging and interactive posts, stories, and videos can capture a wide audience and foster community engagement.

2. Expand into Podcasting

   – With podcasts gaining popularity, consider producing podcast content to reach audiences who prefer in-depth and flexible content consumption. Topics can range from industry insights and interviews to educational series, catering to the interests of your target audience.

3. Maintain a Presence on Streaming TV Platforms

   – For longer-form content, ensure that your presence on streaming TV platforms is strong. Producing high-quality series, documentaries, or instructional videos can attract and retain viewers who prefer immersive experiences.

At CmySkills.com, we are committed to understanding and adapting to the evolving preferences of content consumption. These insights help us better serve our community and provide valuable recommendations for content creators and businesses. Stay tuned for more surveys and updates as we continue to explore the trends shaping the digital content landscape.

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For those interested in staying updated with trends in the automotive repair industry, make sure to follow us on Instagram @CmySkills.   For more insights into the automotive repair industry, stay tuned to our blog at CmySkills.com, join the conversation on our Facebook Auto Technician forum and follow us on our rapidly growing groups on Instagram, TikTok and LinkedIn

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